Pinkberry
Beauty Brand
Brief
As part of my internship at HudHud Creative Agency, I created a visual playbook for Pinkberry, an Indonesian beauty brand, to establish clear social media design guidelines and improve brand consistency across digital content. The playbook needed to help marketing teams easily apply the brand identity through typography, colour, layouts and imagery.
Role
Graphic Designer
Tools
Adobe Photoshop, Adobe Illustrator, Adobe InDesign
Deliverables
Playbook
Concept
I approached the playbook as a practical design system rather than a static guideline document. By translating Pinkberry’s brand identity into clear visual principles and examples, I created a resource that enabled teams to produce cohesive and recognisable content across social media.
